PMDC (Pakistan Minerals Development Corporation) autonomous corporation under the administrative control of Ministry of Petroleum and Natural Resources , Government of Pakistan, involves in exploration/ mining of minerals and metals ( Coal, Salt, Gypsum, Silica Sand, Copper , Zink/Lead, etc) deposits and marketing nationally and internationally to industries and Dealers.
1. Managing Direct Sales to targeted account/ Industries and Dealers, nationally and internationally,
2. Prepare strategic business plan/ policies, proposal, and strategies for business development
3. Marketing and Value Added Product innovation.
4. the formulation of the commercial strategy and negotiation of major commercial agreements e.g. joint venture, infrastructure and access agreements.
5. Production planning as per demand and supply.
6. Customer relation/ customer services.
7. Developing Marketing strategies, Managing and participation in events for product awareness.
8. Liaison with Project Managers and managing Project wise P&L,
9. Vendor management and negotiation
10. Budgeting and forecasting
11. Team building, training

(Afeef Packages manufactures any kind of food and product packaging, ranging from fast food wrapping, paper and plastic cups (hot or cold), trays, and boxes to wholesale and retail product packaging.
Customized Packaging main Clients: KFC, Mc Donald's, Unilever, Engro Foods, OPTP, PIA.
As a G. M Sales:
1. Key Accounts Management and distribution development
2. Prepare strategic business plan and proposal for business development
3. Product innovation and customer relation/ customer services
4. Marketing , Managing and participation in events for product awareness.
5. Managing and responsible for P&L
6. Vendor management and negotiation
7. Customized product Costing & Pricing
8. Budgeting and forecasting
9. Team building, training

As a Head Of Supply Chain/ Logistics (Afeef Group): coordinate for raw material shipments from Suppliers/ Manufacturers and finished goods to Customer/ Clients, Warehouse Management, Order Management, and to implement the corporate strategies in distribution division; bulk handling, transportation, fleet administration, outsourcing management, route planning and pricing, logistics planning, insurance and security.

Posted as Senior Manager- Karachi for Sales, Business Development/ Operations, Channel Management/ Development, Retail Management of Fixed line (PSTN, Broadband, IPTV, GPON-FTTH) and Wireless (Vfone, EVO 3G, 3G Tabs) products and Monitoring & Implementing IT initiatives. Prior to Karachi, I have also been posted in Hyderabad and Sukkur regions as Senior Manager Sales, BD and Customer Care, Procurement.

Job Functions & Responsibilities:
Managing Sales and business development through Direct Sales (SMEs, Institutions) and Indirect Sales (Franchise/NDs).
Follow-up for achieving Targets with respect to Sales and revenue.
Managing Customer Retention Drives.
Key Accounts Management
Managing Telesales (Outbound Call Center) for direct sales.
Managing Franchise Retail Network, Develop new markets, appoints Franchises and Sub-dealers and gets MoU/agreement signed.
Product display, Indoor and Outdoor merchandising,
Building good trade relations with individuals, trade, corporate and Govt. functionaries.
Allocation and follow-up to achieve monthly sales targets through formulating sales & marketing (ATL/BTL) strategies and develop new promotional material in line with market demands.
Direct Sales and Franchisees/NDs performance monitoring and evaluation in respect of
 achievements and executions of plans as per KPI.
Execution of field promotional activities/plans for product awareness and consumer satisfaction.
Procurement of building, Janitorial, Stationary, IT, Furniture items & Engaging vendors.
Successfully completed assigned projects
To give area sales statistics and performance assessments.
Area Sales forecasting, costs budgeting and verifying customers claims.
Train and guide the Direct field force and franchisees for achieving the objectives.
Ensure efficient logistics as to have regular and adequate supplies of company’s product.
To ensure the franchisee outlet renovation as per SOP of company.

Managing Sales, Retail network and business development through Distributors/ Dealers.
• Follow-up for achieving Targets with respect to Sales and revenue.
• Key Accounts Management.
• Retail Merchandising and display of products.
• Explore and develop new markets, appoint distributors Dealer, and Sub-dealers and gets MoU/agreement signed.
• Managing In-store customer Interception and kiosk activities.
• Building good trade relations with Trade.
• Allocation and follow-up to achieve monthly sales targets through formulating sales & marketing strategies.
• Performance monitoring and evaluation of distributors and staff in respect of achievements and executions of plans as per KPI.
• Execution of field promotional activities/Events for product awareness and consumer satisfaction.
• To give area sales statistics and performance assessments.
• Area Sales forecasting, costs budgeting and verifying customers claims.
• Train and guide the field force and distributors for achieving the objectives.
• Ensure the efficient logistics as to have regular and adequate supplies of company’s product.

Managing Sales, Retail network and business development through Distributors/ Dealers.
• Follow-up for achieving Targets with respect to Sales
• Retail Merchandising and display of products.
• Explore and develop new markets, appoint distributors Dealer, and Sub-dealers and get MoU/agreement signed.
• Managing In-store customer Interception and kiosk activities.
• Building good trade relations with Trade.
• Allocation and follow-up to achieve monthly sales targets through formulating sales & marketing strategies.
• Performance monitoring and evaluation of distributors and staff in respect of achievements and executions of plans as per KPI.
• Execution of field promotional activities/Events for product awareness and consumer satisfaction.
• To give area sales statistics and performance assessments.
• Area Sales forecasting, costs budgeting and verifying customers claims.
• Train and guide the field force and distributors for achieving the objectives.
• Ensure the efficient logistics as to have regular and adequate supplies of company’s product.
• And other administrative assignments of Area.